Madison and Company

How do I know when it’s time to hire a publicity expert?

admin — Mon, 26 Nov 2007 05:15:53 +0000

That really depends on your ultimate goals. I think it’s best to establish very specific publicity outcomes early in the process. (more…)

What am I paying for when I hire a publicist?

admin — Mon, 26 Nov 2007 05:13:16 +0000

Some people are under the impression that when they hire a PR professional, they’re hiring someone to get them on Oprah. While that’s the type of end result you’re striving for, it’s not really what you are PAYING for. (more…)

How do I screen a publicity expert?

admin — Mon, 26 Nov 2007 05:10:36 +0000

To screen for basic PR skills, you need to judge their writing, their interpersonal skills and organization by examining a number of different criteria. (more…)

The ACCESS Package: National Television Publicity

admin — Mon, 26 Nov 2007 05:10:06 +0000

ACCESS is a publicity service designed to pitch and book national television. The package offers the best opportunity to secure top national media attention. ACCESS offers you customized, one-on-one pitches directly to the decision makers at top national shows. Madison & Company does more than pitch ideas, we actually co-produce with show producers to create segments that are most likely to maximize exposure and drive sales.

TV/Video Production

admin — Mon, 26 Nov 2007 05:09:14 +0000

Whether you are in need of a short promotional video—perhaps for your website or media kit—or television-quality, edited pieces to provide to outlets to accompany your stories, we are trained and equipped in the latest digital film-making techniques and can provide television quality video content.

How can I measure the success of my publicist?

admin — Mon, 26 Nov 2007 05:08:31 +0000

Quantity of bookings is not an accurate gauge to assess the campaign. Many factors affect the media’s choices—from breaking world news to the fact that executive producer’s brother is also an expert in your area and she chooses him as an on-air expert instead. (more…)

Complete List of Publicity Projects

admin — Mon, 26 Nov 2007 05:08:29 +0000

We have assembled a complete alphabetical listing of our many promotion projects, including books, television shows, websites, video/DVD series. (more…)

Custom “Do It Yourself” PR Package

admin — Mon, 26 Nov 2007 05:06:35 +0000

If you have ever considered advertising, you know how expensive it can be. And while PR is a less expensive and more effective way to get in front of the public, monthly retainers and PR fees can be overwhelming. Our custom “Do It Yourself” PR package is a cost effective way for you to get some traction in the media and build a foundation for you to become “an expert” who is quoted in the press.

Strategic Consultation

admin — Mon, 26 Nov 2007 05:04:58 +0000

Whether launching a new product/author/book or looking for fresh ideas to reinvigorate a brand, Madison & Company will work with you to develop ideas to create visibility or extend the shelf-life of a tiring product.

Publishing Clients

admin — Mon, 26 Nov 2007 05:04:35 +0000

We have worked with some of the world’s largest book and magazine publishers. (more…)